I'm just trying to imagine the ad exec's pitch to the company about building a whole ongoing campaign around this guy. Can you envision what the photo shoot for this was like? I mean no offense, I'm sure he is a very nice person, but this does not make me want to jump up and down wildly and shout "Yes, please! Let me spend every dirham I have buying jewelry here!". Maybe he's a famous (or perhaps once-upon-a-time famous, hence the ads) Bollywood star and I'm missing it? Is he an Indian William Shatner? Who knows....
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